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Marketing in the News

D&G Marketing problem The Dolce & Gabbana Italian fashion company has recently subjected itself to a clash across the Chinese social media after posting an advert on the Instagram that portrayed a Chinese model as a demeaning stereotype. What attracted my attention is the two-minute video that presented the woman struggling to eat pizza, cannoli, and pasta using Chinese chopsticks, something that seems impossible as I picture it. Moreover, having the male voice in the background as it instructs the model on how to use the chopsticks, the video presents a sense of drama. The advertisement features an Asian lady dressed in a lavish D&G dress attempting to eat the cannoli, pizza, and pasta. For the Chinese musical background, a male voice jumps in and says “Welcome to the first episode of ‘Eating with Chopsticks’ by Dolce & Gabbana” it was mispronounced to mock the Chinese speech (Xu). The male voice continues to mock the model as she hardly knows how to eat t
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WEEK POST

Social listening S ocial media platforms are useful tools for marketing today. Companies develop websites and accounts on different social networks to reach their target consumers and attract a brand community. Nike Company has vastly utilized social media. Its use of viral marketing and celebrity endorsements through social media platform has propelled the company towards global dominance in its industry. Alongside competitors such as Adidas, Nike provides sports shoe wear, apparel, and equipment. This paper explores consumers’ view of its product, as well as, its value proposition. N ike’s product positioning has created a valued perception among its consumers. Its clients purchase its shoes not only for sports reasons but also because it provides quality and trendy shoes for both men and women in different age groups. As such, it brand community highly recommends that potential consumers purchase its products. However, the company is also known for engaging on socia
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Marketing of NIKE

Marketing in the News         F irst, it is essential to state that I developed an interest in the article since it presents issues regarding some of the likely means that companies can apply to emerge victorious in the marketing industry. Arguably, there are chances that one’s business will attract consumers if they choose to use the suggested strategies, hence the reason why it is an exciting piece. Furthermore, it is essential to state that the article is attractive since it focuses on Nike which is one of the bestselling companies in the United States.        I n brief, the article provides that companies should engage inclusive advertising if they are interested in earning more clients, and here are the three key takeaways from the reading. First, the reading indicates that inclusive advertisements create a positive image for the company (Thompson, 2018) . Second, it is evident that inclusive advertising is the best since it establishes a close relationship between the
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The very first post

I am chenkai ma. Because I am business major, I take BA223 Marketing. This is the class that I believe can really help my future career, even though I haven’t decided what that would be. I am that kind of people who like to stay at room all day long and just look at computer, gaming, TV show,etc. however, I also like drive my little car go around just for fun.
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