WEEK POST
Social listening S ocial media platforms are useful tools for marketing today. Companies develop websites and accounts on different social networks to reach their target consumers and attract a brand community. Nike Company has vastly utilized social media. Its use of viral marketing and celebrity endorsements through social media platform has propelled the company towards global dominance in its industry. Alongside competitors such as Adidas, Nike provides sports shoe wear, apparel, and equipment. This paper explores consumers’ view of its product, as well as, its value proposition. N ike’s product positioning has created a valued perception among its consumers. Its clients purchase its shoes not only for sports reasons but also because it provides quality and trendy shoes for both men and women in different age groups. As such, it brand community highly recommends that potential consumers purchase its products. However, the company is also known for engaging on socia