Marketing in the News
D&G Marketing problem The Dolce & Gabbana Italian fashion company has recently subjected itself to a clash across the Chinese social media after posting an advert on the Instagram that portrayed a Chinese model as a demeaning stereotype. What attracted my attention is the two-minute video that presented the woman struggling to eat pizza, cannoli, and pasta using Chinese chopsticks, something that seems impossible as I picture it. Moreover, having the male voice in the background as it instructs the model on how to use the chopsticks, the video presents a sense of drama. The advertisement features an Asian lady dressed in a lavish D&G dress attempting to eat the cannoli, pizza, and pasta. For the Chinese musical background, a male voice jumps in and says “Welcome to the first episode of ‘Eating with Chopsticks’ by Dolce & Gabbana” it was mispronounced to mock the Chinese speech (Xu). The male voice continues to mock the model as she hardly knows how to eat t