Marketing of NIKE

Marketing in the News

       First, it is essential to state that I developed an interest in the article since it presents issues regarding some of the likely means that companies can apply to emerge victorious in the marketing industry. Arguably, there are chances that one’s business will attract consumers if they choose to use the suggested strategies, hence the reason why it is an exciting piece. Furthermore, it is essential to state that the article is attractive since it focuses on Nike which is one of the bestselling companies in the United States.

       In brief, the article provides that companies should engage inclusive advertising if they are interested in earning more clients, and here are the three key takeaways from the reading. First, the reading indicates that inclusive advertisements create a positive image for the company (Thompson, 2018). Second, it is evident that inclusive advertising is the best since it establishes a close relationship between the company and its customers. Third, the article indicates that inclusive advertising proves that a company caters for its customer’s needs.

       Nike is the leading company that features in the article in the analysis, hence the reason why it is essential to analyze its value proposition. First, Nike’s consistency in offering its customers with quality shoes is the reason why the company is still relevant and attractive to its buyers. Notably, the fact that most sports wearers are attracted to fashionable wears is the reason why Nike has continuously sought the right means to offer quality. Second, Nike also engages celebrities in its products marketing, and that also poses as a value proposition for the company.

    Notably, inclusive advertising is the marketing relevance present in the article. The application of inclusive advertising is essential since it creates a new following, and the best example is Nike’s move to manufacture hijab-oriented sportswear. In this situation, Nike will manage to attract more female Muslims into their stores.

          The company’s decision to apply inclusive advertising is meant to save it from the low rate of response from their customers. Whereas Nike has engaged in other forms of advertising, the truth is that they were still facing a sales challenge, hence the reason why the company had to practice innovation. Therefore, there are increased chances that the company will remain relevant in the industry because of increased sales, and that was achieved by inclusive advertising.

    The discussed inclusive marketing is unique since it addresses social issues while the company is also attempting to increase its sales. Notably, the details indicate that Nike is interested in solving the problem of Muslim females scarcity in the field of athletic, hence the reason why they manufactured the hijab sportswear. Arguably, it is right to state that this is a rare move since it will promote the company’s sales and also ensure that the responsible people address the issue regarding Muslim female’s discrimination in the sporting world.

    The best action as Nike’s brand manager would entail focusing on relatable issues so that the company can continuously practice inclusive marketing. Whereas the company has many marketing strategies, it is better to only focus on one which will increase the company’s sales and also create a positive image in the community.

Thompson, S. (2018, August 30). How Nike, Rihanna, And Procter & Gamble Use Inclusive Marketing To Win More Customers. Retrieved September 29, 2017, from https://www.forbes.com/sites/soniathompson/2018/08/30/how-nike-rihanna-and-procter-gamble-use-inclusive-marketing-to-win-more-customers/#33983e0f7c07